Hi, I'm Kristen
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Kristen Woerdeman

Servant.  Steward. Solopreneur.
2003 - 2006 Managed UNLV Softball
2009 - Started my brand, Retinal Delights
2019 - Co-founded Strctrl Systems
2022 - Endorsed both brands
2023 - & Created the DAO Sports Association
2024 - Published book, "The Power of DAO"
              The Future of Blockchain in Sports.
2025 - Building DAO Sports Association

Zero.

Behind the infinite success of my initiatives is the better question...

Where is Women's Major League Baseball?

Through a series of projects, I am bringing clarity and authority to this long-standing question.

The DAO Women's Baseball League is the inaugural league within the DAO Sports Association, and is...

'Putting the "all" in baseball using blockchain technology.'

Spearheading
these initiatives
are the DAO 
Women's
Baseball Teams:‍‍

‍‍
‍•  Los Angeles Blue sox
‍‍•  Boston Resolutes‍
‍• Vegas Vixens, and
‍‍•  Brooklyn Black Sox

1

1
NFT
[01]
Non-Fungible
Tokens
One-of-a-kind
digital pieces
of art,
sold on the
blockchain.
Retinal Delights
NFT Marketplace
is in development
and coming this
Fall 2024

2

Artistic
Symbiosis

2
DAO
[02]
Decentralized
Autonomous
Organization
Governed
by Fans,
Powered by
Blockchain.

I do not aim to disrupt current sports infrastructure, but rather, build upon its tradition while innovating beyond it.

This is how.

Baseball Field Lean Canvas Problem STRIKE 1 - Women’s Major League Baseball does not exist. STRIKE 2 - Lack of representation for women’s sports. STRIKE 3 - Inequality in funding for women’s sports. Solution Fan-created NFT platform that funds the DAO Baseball League. A portion of every NFT sale and resale directly funds sports teams and athletes. Establish DAO Sports Association for fair and transparent fund distribution through Strctrl Systems smart contracts development. Value Proposition A league of our own. No really, you own the league. Economic incentive for everyone. All that is needed to take ownership is participation. Community Sports Enthusiasts & Fans NFT Collectors and Investors Athletes Creators and Artists Unfair Advantage Strong existing baseball community. First-to-market. Award-winning reputation in sports & innovation. First-mover in DAO-based sports leagues. Key Metrics Total funds raised for sports teams & athletes. Impact Adoption Traction NFT holders Revenue Streams NFT sales & royalties Sponsorship Merchandise & licensing Ticket sales Media rights Cost Structure Development costs Marketing, promotion, & events Operational expenses Legal & compliance Channels Online NFT marketplaces Social media platforms for marketing and community engagement. Sports events

This is not about changing the game, but changing what the game stands for.

Systemic issues need
systemic change.

Graphic of the DAO Body anatomy. The DAO Sports Association acts as the brain and is responsible for decision-making and directs the way. Athletes represent the Skin, the visible layer - the skin in the game. Artists create Retinal Delights NFTs - the heartbeat that circulates value. Structural Systems is the backbone. It combines the dao governance structure with the integrity of smart contracts that keeps the system upright and functioning. Community and fans are the lungs, the breath and life-giving support. Leagues and teams are the muscle providing the strength to direct us with forward movement.

Together,
we maintain a
global perspective
with local impact.

Our DAO Body Ecosystem consists of Retinal Delights NFTs + Structural Systems = DAO Sports Association. Therefore, Art + Technology = DAO Sports

3

3
Women's
Sports
[03]
Empowering
Women
Through
decentralized
sports.
A Mars-shot Guide - to decentralize sports Humans on Mars before Women's Major League Baseball on Earth? Sounds like a space race. Which do you think will happen first? At the current rate, humans on Mars. How can we change this? With the DAO Baseball League. What's a DAO? A Decentralized Autonomous Organization. Wow! That's not just a great pitch, but a movement! It is. Mission possible.

4

4
The Future
of
Sports
[04]
is a
choice
we make
today.
Ready to
play ball?

The future of sports is now.
The future of sports is DAO.

Front of book cover: The Power of DAO - The future of blockchain in sports. By: Kristen Woerdeman (Back of Book Cover) THE POWER OF DAO Welcome to the future of blockchain in sports. In "The Power of DAO," Kristen Woerdeman explores the intersection of art through Non-Fungible Tokens (NFTs), decentralized governance through Decentralized Autonomous Organizations (DAOs), and the precision of smart contracts. With expert insight, the book demonstrates how blockchain technology is reshaping sports governance, enhancing fan engagement, and innovating economic and financial models within the industry. This book delves into the seismic shift initiated by blockchain technology across the sports sector, from revolutionizing fan engagement to redefining the economic foundations of the industry. Woerdeman masterfully demystifies the complex mechanics of blockchain, illustrating its capacity to foster a more inclusive, transparent, and collaborative sports world. "The Power of DAO" is both an insightful introduction to blockchain and a practical guide for those captivated by the new age of art, sports, and tech. It offers actionable advice on engaging with NFTs and sports DAOs, transforming fans from spectators to key industry influencers. This book is an open invitation to join the forefront of a movement redefining sports. Published By: Visionary Editions SCIENCE & TECHNOLOGY www.retinaldelights.io $ 15.00 US daosportsassociation.com Made with ♥ in Los Angeles, CA Cover design by the author: Kristen Woerdeman
Available now on Kindle
(Digital Edition)
Available at Barnes & Noble
(Print Edition)

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Created with ♥ in Los Angeles, CA.